Attribution Engine
- Runs virtually any marketing mix model and the best-performing multi-touch attribution models
- Customizable model specifications
- Empirical Bayesian estimation to stabilize noisy coefficients
- Explicit Bayesian priors to integrate multiple model types
- Significance testing and automated model pruning
- Facilitates automated quarterly/monthly/weekly/daily model updates
- Automated calculation of volume decompositions and “due-tos”
- Adstock calculation and reach-based response curves
- Highly scalable, capable of processing billions of records
- Portable, able to run on the Amazon cloud, Google cloud, Microsoft cloud, or on-premise
Modeling Engine
Customize your product and sales hierarchies, business driver dictionary and hierarchy, and tailor your model specifications for your brands and business model
Data Review
Explore your input data sets with summaries and customized graphs to make sure it is clean and correct
Model Comparison
Compare results using side-by-side model diagnostics
Automated Pipelines
Load data, run your models, and generate reports automatically on a periodic basis using the pipeline scheduler
Drivers
- Reports incremental sales and ROI from each marketing campaign
- Explains the drivers of your business KPIs
- Drills down into products and markets, explaining each sales change versus year-ago, assigning portions of the change to marketing strategies, weather, and/or competitive activity
- Identifies why the business is changing over time, and what you can do to change course
- Automated assistant provides key insights
- If MTA-RCT is run, most estimates can be supported with a randomized controlled trial
Planner
- Provides advanced simulation and optimization capabilities
- Builds scenarios, forecasts sales and margin, suggests improvements to plan
- Optimizes flighting
- Considers inter-product effects including halo effects and shared spending among products
- Designed for global and other large-scale budget optimizations
- Handles hundreds of products and markets, thousands of campaigns
- Imports third party MMM models with built-in readers for multiple major MMM vendors’ model export formats
- Facilitates continuous updates and optional Forecast Tracking
Price Explorer
- Scans across hundreds or thousands of prices and surfaces price changes that would have the most impact on profit
- Optimization calculates pricing that maximizes profit and revenue
- Shows specific price recommendations and expected results
- Built-in price simulator facilitates what-if analysis
- Simulations show impact of potential competitive price matching
