Tools

Our cloud-based suite of tools is feature-rich and intended to provide a complete analysis of your marketing spend, giving you the complete picture from the drivers of your sales to how next month's marketing plan should look.

Attribution Engine

  • Runs virtually any marketing mix model and the best-performing multi-touch attribution models
  • Customizable model specifications
  • Empirical Bayesian estimation to stabilize noisy coefficients
  • Explicit Bayesian priors to integrate multiple model types
  • Significance testing and automated model pruning
  • Facilitates automated quarterly/monthly/weekly/daily model updates
  • Automated calculation of volume decompositions and “due-tos”
  • Adstock calculation and reach-based response curves
  • Highly scalable, capable of processing billions of records
  • Portable, able to run on the Amazon cloud, Google cloud, Microsoft cloud, or on-premise
Marketing Attribution Attribution Engine

Modeling Engine

Customize your product and sales hierarchies, business driver dictionary and hierarchy, and tailor your model specifications for your brands and business model

Data Review

Explore your input data sets with summaries and customized graphs to make sure it is clean and correct

Model Comparison

Compare results using side-by-side model diagnostics

Automated Pipelines

Load data, run your models, and generate reports automatically on a periodic basis using the pipeline scheduler

Drivers

  • Reports incremental sales and ROI from each marketing campaign
  • Explains the drivers of your business KPIs
  • Drills down into products and markets, explaining each sales change versus year-ago, assigning portions of the change to marketing strategies, weather, and/or competitive activity
  • Identifies why the business is changing over time, and what you can do to change course
  • Automated assistant provides key insights
  • If MTA-RCT is run, most estimates can be supported with a randomized controlled trial
Marketing Attribution Drivers

Annual Planner

  • Ultra-fast and simple budget forecaster and optimizer to make annual marketing allocations
  • Builds scenarios to maximize revenue, profit, or a blended objective
  • Provides forecasted sales and margin for any entered marketing plan
  • Suggests changes to plan that would boost sales and/or other KPIs
  • Considers inter-product effects for product portfolio optimizations
  • Fastest and easiest optimization tool we’ve developed
Marketing Attribution Annual Planner

Weekly Planner

  • Provides advanced simulation and optimization capabilities
  • Builds scenarios, forecasts sales and margin, suggests improvements to plan
  • Optimizes flighting
  • Considers inter-product effects including halo effects and shared spending among products
  • Designed for global and other large-scale budget optimizations
  • Handles hundreds of products and markets, thousands of campaigns
  • Imports third party MMM models with built-in readers for multiple major MMM vendors’ model export formats
  • Facilitates continuous updates and optional Forecast Tracking
Marketing Attribution Weekly Planner

Price Explorer

  • Scans across hundreds or thousands of prices and surfaces price changes that would have the most impact on profit
  • Drilling into surfaced opportunities shows specific price recommendations and expected results
  • Built-in price simulator facilitates what-if analysis
  • Simulations show impact of potential competitive price matching
Marketing Attribution Price Explorer

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