MMM Leaders for 25 Years
We have deep expertise in marketing mix modeling, which our team helped pioneer in the early 1990s. Today this battle tested, proven methodology is well understood and used by most major marketers around the world to measure their marketing. Our standard-setting analytics, simple but powerful visualization tools, rapid updates and global budget optimization capabilities set us apart from other offerings in the MMM industry today.
World Class Analytics You Can Rely On
Our relentless pursuit of model accuracy and reliability has produced patents and industry advances in Bayesian modeling, data aggregation, frequency optimization, and more.
Connected to Simple But Powerful Tools
Whether it’s part of a consulting project or an automated tracking system, every MMM we do comes with our Drivers tool. Drivers reports ROI by campaign, explains what’s driving it (media effectiveness vs. media cost), and diagnoses the cause of sales trends in every product and market being tracked.
Optimized Marketing Plans
Informed by best-in-class marketing mix models and grounded in reach and frequency-based response curves, Planner identifies spending shifts that better utilize your marketing dollars and drive more sales. Our design team has a history of industry-leading marketing planning tools. Cloud-based Planner is our fastest and most reliable simulation and optimization tool to date.
Rapid, Automated Updates
As pioneers of automated analytics and “on-demand” models, our continuous tracking system can deliver quarterly, monthly, or weekly updated results in days not months.
Global Budget Optimization
Built from the ground up for global marketers, our suite of MMM tools can fuel global budget optimizations and global rollups across both data-rich developed markets and data-poor developing ones. While we'd love to be the vendor of choice in all markets, we're realists and understand some regions may have local preferred suppliers, so to facilitate global optimization, our planning tool can ingest MMM results from virtually any third party vendor.
