L 2 78.476L 4 78.593L 6 78.299L 8 78.056L 10 78.686L 12 78.284L 14 77.75L 16 77.807L 18 77.504L 20 78.128L 22 77.567L 24 76.982L 26 75.812L 28 75.8L 30 75.173L 32 75.035L 34 74.018L 36 73.496L 38 74.735L 40 70.109L 42 70.526L 44 68.57L 46 68.756L 48 65.858L 50 65.90899999999999L 52 65.645L 54 65.03L 56 65.18299999999999L 58 69.557L 60 65.081L 62 63.833L 64 60.775999999999996L 66 61.787L 68 66.476L 70 62.867L 72 68.36L 74 67.664L 76 70.631L 78 71.96L 80 70.82300000000001L 82 70.607L 84 70.25L 86 73.16L 88 75.47L 90 74.114L 92 74.717L 94 75.482L 96 75.224L 98 75.668L 100 75.863L 102 76.301L 104 75.953L 106 76.838L 108 77.564L 110 77.192L 112 76.787L 114 76.403L 116 76.637L 118 76.562L 120 75.872L 122 76.775L 124 75.977L 126 75.377L 128 74.492L 130 74.093L 132 73.163L 134 71.936L 136 75.131L 138 71.714L 140 70.64L 142 68.456L 144 65.876L 146 66.67699999999999L 148 67.091L 150 62.498L 152 59.981L 154 61.247L 156 61.046L 158 63.089L 160 57.953L 162 57.167L 164 55.307L 166 56.501000000000005L 168 62.666L 170 62.543L 172 60.491L 174 63.032L 176 66.69800000000001L 178 63.62L 180 66.98L 182 66.47L 184 70.748L 186 68.94800000000001L 188 68.114L 190 69.35L 192 71.516L 194 71.318L 196 74.039L 198 75.656L 200 73.772L 202 73.73L 204 74.243L 206 74.714L 208 76.982L 210 75.551L 212 75.863L 214 75.413L 216 76.22L 218 75.947L 220 76.046L 222 75.191L 224 76.085L 226 74.94800000000001L 228 74.663L 230 74.06L 232 73.322L 234 75.152L 236 73.862L 238 71.243L 240 71.549L 242 70.292L 244 66.632L 246 68.687L 248 71.096L 250 65.15L 252 66.167L 254 63.497L 256 59.459L 258 59.738L 260 56.141L 262 57.704L 264 57.983000000000004L 266 50L 268 50.666L 270 54.827L 272 55.076L 274 66.569L 276 57.71L 278 58.108999999999995L 280 61.709L 282 62.611999999999995L 284 65.315L 286 65.66L 288 66.30199999999999L 290 65.99L 292 66.875L 294 69.2L 296 70.982L 298 71.654L 300 72.743L 302 72.689L 304 73.646L 306 73.076L 308 74.516L 310 74.801L 312 74.327

Marketing Mix Models

Understand your marketing ROI and how it drives business outcomes. Make better data-driven forecasts and marketing plans. We help you get insights reliably and fast using advanced analytics and tools built by industry experts and adapted to today’s media data environment.

MMM Leaders for 25 Years

We have deep expertise in marketing mix modeling, which our team helped pioneer in the early 1990s. Today this battle tested, proven methodology is well understood and used by most major marketers around the world to measure their marketing. Our standard-setting analytics, simple but powerful visualization tools, rapid updates and global budget optimization capabilities set us apart from other offerings in the MMM industry today.

How Marketing Mix Modeling Works

World Class Analytics You Can Rely On

Our relentless pursuit of model accuracy and reliability has produced patents and industry advances in Bayesian modeling, data aggregation, frequency optimization, and more.

Connected to Simple But Powerful Tools

Whether it’s part of a consulting project or an automated tracking system, every MMM we do comes with our Drivers tool. Drivers reports ROI by campaign, explains what’s driving it (media effectiveness vs. media cost), and diagnoses the cause of sales trends in every product and market being tracked.
Optimized Marketing Plans - Marketing Attribution Planner

Optimized Marketing Plans

Informed by best-in-class marketing mix models and grounded in reach and frequency-based response curves, Planner identifies spending shifts that better utilize your marketing dollars and drive more sales. Our design team has a history of industry-leading marketing planning tools. Cloud-based Planner is our fastest and most reliable simulation and optimization tool to date.

Rapid, Automated Updates

As pioneers of automated analytics and “on-demand” models, our continuous tracking system can deliver quarterly, monthly, or weekly updated results in days not months.
Rapid, Automated Updates - Marketing Attribution Pipeline Scheduler
Marketing Mix Models Global Rollups

Global Budget Optimization

Built from the ground up for global marketers, our suite of MMM tools can fuel global budget optimizations and global rollups across both data-rich developed markets and data-poor developing ones. While we'd love to be the vendor of choice in all markets, we're realists and understand some regions may have local preferred suppliers, so to facilitate global optimization, our planning tool can ingest MMM results from virtually any third party vendor.

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