Marketing Attribution

Marketing Attribution’s CEO and CFO Ross ("-boy") and Cindi Link founded Marketing Analytics Inc. in 1991
After Marketing Analytics was acquired by Nielsen in 2011, Ross led Nielsen’s global marketing mix business and emerging MTA business
Our team includes some of the best analytics talent from Marketing Analytics and Nielsen’s Marketing ROI group and has decades of experience in marketing measurement

We’ve developed marketing mix and/or attribution models for a wide variety of verticals, including consumer packaged goods, retail, e-commerce, financial services, insurance, automotive, hotels, restaurants,technology, telecom, music, apparel, health and beauty, and museums
Our methodology has been published in textbooks and taught in leading universities

First automated marketing mix modeling system (Coefficient Generator®)
First Bayesian marketing mix model
First published solution to aggregation bias in marketing mix models (Store Group model)
First automated marketing mix tracking dashboard in partnership with Information Resources Inc. (Drivers on Demand™)
First to incorporate effective frequency in marketing mix response curves ( Methods and apparatus to incorporate saturation effects into marketing mix models )
First sign-corrected empirical Bayesian model in the cloud