Know What Works
Marketing Attribution helps companies like yours measure and optimize the effectiveness of their marketing. For holistic, consistent measurement across all marketing channels, we use marketing mix modeling, which our team helped pioneer. In some industries and markets, we also run large-scale person-level randomized controlled trials to put a value on specific 1st and 3rd party audiences. Our sophisticated analytical software uses proven statistical techniques to measure incremental sales from your media and marketing, and advanced optimization algorithms to allocate spend to the most efficient investments, facilitating better media planning and scheduling.
Solutions
Marketing Mix Models
Understand your marketing ROI and how it drives business outcomes. Get insights and optimized media plans faster with automated updates.
Large-Scale Marketing RCT
In some industries and markets, we offer large-scale person-level randomized controlled trials in order to accurately measure ROI by individual digital campaign and target audience, even within most walled gardens.
Forecast Tracking
Our planning tools can be regularly refreshed to track performance against plan and identify factors that need attention to get back on track.
Customer Journey Analytics
The path from media consumption to purchase is not linear. Our network model understands that media drives sales both directly and indirectly by driving consumers to other content with additional information and additional messaging.
In-House Modeling Software
License our full software suite and let your in-house analytics team leverage the power and automation of our tools. We provide full training, coaching, and on-going support to maximize your team's efficiency.
Tools
Attribution Engine
A scalable, generalized modeling engine that runs either marketing mix or multi-touch attribution models.
Drivers
Reports incremental sales and ROI from marketing campaigns and explains why sales are up or down.
Planner
Forecasts the impact of future marketing plans and suggests changes to optimize your spending.
Price Explorer
Our price optimization tool finds the optimal regular prices for your SKUs. We can develop the price models that power the tool or we can import other models, including Nielsen's store-level EDA price models.
Service Options
Software Licenses
- We license Attribution Engine, Drivers, and/or Planner to you
- We support our software and resolve any issues
- You run the models and load tools
Automated Model Updates
- We run the models and load tools on a routine, typically monthly or quarterly, turnkey basis
- Our support team answers questions and resolves any issues regarding the models or tools
Consulting
- We run the models, present results on-site or via videoconference
- We load any licensed tools
- Dedicated support team answers questions and conducts ad hoc analyses as requested