Know What Works

Marketing Attribution helps companies like yours measure and optimize the effectiveness of their marketing. For holistic, consistent measurement across all marketing channels, we use marketing mix modeling, which our team helped pioneer in the 90s. In some industries and markets, we also run large-scale person-level randomized controlled trials that put a value on specific 1st and 3rd party audiences, including Facebook audiences, while adhering to GDPR and CCPA regulations. Our sophisticated analytical software uses proven statistical techniques to measure incremental sales from your media and marketing, and advanced optimization algorithms to allocate spend to the most efficient investments, facilitating better media planning and scheduling.
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Marketing Attribution Drivers – Measure All Your Marketing Spend with Marketing Attribution

Service Options

Software Licenses

  • We license Attribution Engine, Drivers, and/or Planner to you
  • We support our software and resolve any issues
  • You run the models and load tools

Automated Model Updates

  • We run the models and load tools on a routine, typically monthly or quarterly, turnkey basis
  • Our support team answers questions and resolves any issues regarding the models or tools

Consulting

  • We run the models, present results on-site or via videoconference
  • We load any licensed tools
  • Dedicated support team answers questions and conducts ad hoc analyses as requested

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